Privacy Policy
I. General Provisions
1. The controller of personal data within the meaning of Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (the “GDPR”) is the company Pučálka s.r.o., with its registered office at Malkovského 584, Letňany, 199 00 Praha 9, Czech Republic, Company ID No. (IČ): 27567303, registered in the Commercial Register maintained by the Municipal Court in Prague, Section C, Insert 116686 (the “Controller”).
2. The Controller’s contact details are:
● Company: Pučálka s.r.o.
● Contact/operating address: Toužimská 943/24a, 197 00 Praha 19 – Kbely, Czech Republic
● E-mail: info@marppetfood.com
3. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
4. The Controller has not appointed a data protection officer.
II. Sources and Categories of Personal Data Processed
1. The Controller processes personal data that you have provided to it, or personal data that the Controller has obtained in the course of fulfilling your order.
2. The Controller processes your identification and contact data and the data necessary for the performance of the contract.
3. In the course of operating the online store, the Controller also processes technical and analytical data on website traffic by means of analytics tools and, in accordance with the consent given via the cookie banner pursuant to Section 89(3) of Act No. 127/2005 Coll., on Electronic Communications, in conjunction with Article 6(1)(a) GDPR, also for the purposes of content personalisation, advertising and measurement on social networks. Details are set out in the separate Cookie Policy.
III. Legal Basis and Purposes of Processing of Personal Data
1. The legal basis for the processing of personal data is:
● performance of the contract between you and the Controller pursuant to Article 6(1)(b) GDPR,
● the Controller’s legitimate interest in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) GDPR,
● your consent to processing for the purposes of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on Certain Information Society Services, where no order for goods or services has been placed,
● your consent to the use of cookies for the purposes of analytics, personalisation and ad targeting pursuant to Article 6(1)(a) GDPR in conjunction with Section 89(3) of Act No. 127/2005 Coll., on Electronic Communications.
2. The purposes of the processing of personal data are:
● handling your order and exercising the rights and obligations arising from the contractual relationship between you and the Controller; when ordering, the personal data necessary for successful handling of the order are required (name and address, contact details); providing personal data is a necessary requirement for concluding and performing the contract, and without providing personal data the contract cannot be concluded or performed by the Controller,
● sending commercial communications and carrying out other marketing activities,
● improving the functioning of the e-shop and targeting offers based on analysis of website traffic.
3. The Controller does not carry out automated individual decision-making within the meaning of Article 22 GDPR. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
IV. Retention Period
1. The Controller retains personal data:
● for the period necessary for the exercise of rights and obligations arising from the contractual relationship between you and the Controller and for the assertion of claims arising from such contractual relationships, i.e. for 10 years after the end of the contractual relationship, in accordance with the applicable commercial-law and tax-law time limits for retaining documents (in particular to comply with statutory archiving obligations and having regard to the limitation of potential claims),
● until consent to the processing of personal data for marketing purposes is withdrawn, for a maximum of 5 years, where personal data are processed on the basis of consent.
2. After the retention period expires, the Controller deletes the personal data.
V. Recipients of Personal Data (Processors and Sub-processors of the Controller)
1. The recipients of personal data are in particular persons who:
● participate in the delivery of goods and the execution of payments under the contract (carriers and the payment gateway provider),
● ensure the operation of the e-shop platform and related IT services,
● provide web analytics, in particular the providers of the analytics tools used, Google Analytics (Google Ireland Limited or Google LLC) and Piwik/Matomo (provided through the hosting/e-shop platform provider),
● provide marketing services, including the sending of commercial communications and advertising on social networks.
2. As a rule, the Controller does not intend to transfer personal data to a third country (a country outside the EU/EEA) or to an international organisation. However, in connection with the use of the Google Analytics tool, technical and analytical data on website traffic are transferred to Google in the United States of America and stored there; the Controller relies on appropriate safeguards within the meaning of Article 44 et seq. GDPR, in particular the standard contractual clauses of the European Commission or an adequacy decision (e.g. the EU–US Data Privacy Framework). The Piwik/Matomo analytics tool is operated through the infrastructure of the hosting/platform provider within the EU, so no transfer to a third country takes place in this respect.
VI. Your Rights
1. Under the conditions laid down in the GDPR, you have:
● the right of access to your personal data under Article 15 GDPR,
● the right to rectification of personal data under Article 16 GDPR, or to restriction of processing under Article 18 GDPR,
● the right to erasure of personal data under Article 17 GDPR,
● the right to object to processing under Article 21 GDPR, including the right to object at any time and free of charge to processing for direct marketing purposes, after which your personal data will no longer be processed for those purposes,
● the right to data portability under Article 20 GDPR,
● the right to withdraw consent to processing in writing or electronically at the Controller’s address or e-mail address stated in Article I of this Privacy Policy.
2. You also have the right to lodge a complaint with the Office for Personal Data Protection (Úřad pro ochranu osobních údajů) if you believe that your right to the protection of personal data has been infringed.
VII. Personal Data Security
1. The Controller declares that it has adopted all appropriate technical and organisational measures to secure personal data.
2. The Controller has adopted technical measures to secure data storage and storage of personal data in paper form.
3. The Controller declares that only persons authorised by it have access to personal data.
VIII. Final Provisions
1. By submitting an order via the online order form, you confirm that you have read this Privacy Policy and accept it in full.
2. The Controller is entitled to amend this Privacy Policy. It will publish the new version of the Privacy Policy on its website and at the same time send the new version to the e-mail address you have provided to the Controller.
In Prague on 1.1.2026